Afroditi Krassa

Afroditi Krassa (born in 1974) is a British Product Designer and Interior Designer. She was educated at Central St Martins College of Art and Design and later on, the Royal College of Art. She has worked at some of the world’s largest consultancies; in 2002, Krassa decided to go it alone. The young designer’s work was picked up by major brands such as Bonaldo, Cassina, DKNY. In 2004 Krassa was commissioned by the entrepreneur Julian Metcalfe to design the interior and branding of sushi restaurant chain Itsu. The pioneering low fat food store rapidly grew into a chain of 19 stores in London and New York City. She was then appointed Creative Director in 2005. When not designing, she teaches design, writes about design, judges design and occasionally dreams of design. Her work is always characterised by intellectual rigour, formal directness and wit.
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